Rory Kelleher has been directing commercials internationally for 10 years. Kelleher’s arresting style effortlessly blends live action and performance with cutting edge post-production techniques, creating a surprising combination of effects and live-action that the viewer can relate to. Cinematic mini-verses.
With a 1:1 Honors degree in arts and cinema, under his belt, Rory became involved with Touchstone Pictures “Reign of Fire”, where he was brought in to look after onscreen CGI visuals and design elements due to his expertise in post-production. After completing work on the film, his projects and grew in scale and sophistication as he became recognized internationally for his unique vision and cinematic style.
Rory helmed award-winning projects for Guinness, Sunsilk and Coca Cola to name but a few. This crossover into advertising was greeted with much acclaim, his filmic style and personal story telling using a combination of VFX and performance became his calling card.
In 2006, Rory was featured as ‘One to Watch’ in the prestigious SHOTS New Directors Showcase. His controversial Anti-litter campaign ‘Race Against Waste’ was hailed as groundbreaking, winning a Gold in the New York Advertising Awards, the first Irish work to do so.
Rory went on to win Best Director at ICADS for his even more controversial NICO campaign. His second spot for Coca-cola (BPM) winning best use of postproduction the same year. Many accolades followed, Budweiser won ICAD Craft and Silver, and Bank of Ireland won ICAD Silver for best animation. His work has also garnered several LEAF awards and has been featured extensively in Creative Review, Broadcast Magazine, Creativity Online. Rory has won over 10 Kinsale International Shark awards for his work, as well as numerous international awards.
Rory has continued to deliver cinematic gems internationally, such as his beautiful snow bound epic for Coors Light, reinventing the Croc shoe for two acclaimed US campaigns. With his unique attention grabbing spots for Hornbach in Europe, Oxford in France and a huge body of US work including high profile spots for Verizon, Coors Light and Staples, his work continues to grow in complexity and scale.
Whether working with Pixar on a new Buzz Lightyear mini adventure or creating incredibly terrifying in-camera zombies and terror clowns on a B-Movie budget for Knott’s Berry Farm, Rory’s sense of fun and love of storytelling shines through regardless of the medium.
Rory has also completed four beautiful international brand spots for AXA, and an incredible SFX piece for Guinness.
More Recently Rory completed another mini-cinematic high concept mix of VFX and performance for Coors Light USA, which has received huge international acclaim and several VFX gongs. In 2015 Rory completed an international campaign for Peugeot, his first car spot, bringing the French production to shoot in some of Los Angeles’ most iconic areas.